Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Ep/035: I Survived Closing My Store and Here’s What I Learned

Even without a physical shop, Box Brand is moving full steam ahead! In this episode, I’m sharing how we’re keeping the business active while we wait for our new space to be ready. From launching our website to exciting new opportunities like the Student-Led Enterprise Project, we’re making the most of this transition period. Tune in to hear about our progress, challenges, and plans for a strong 2025!

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Ep/030: What Box Brand Taught Me About Overcoming Challenges in 7 Weeks

Week 4 at Box Brand was a lesson in resilience and adaptability. From navigating a frustrating supplier issue to reimagining our production area, it’s been a week of challenges and progress. With new displays, improved workflows, and valuable customer insights, this episode dives into the real-world lessons of running a retail business—complete with a weekly income update and key takeaways to inspire your own entrepreneurial journey.

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