Running a business isn’t just about what you do—it’s about understanding why you do it. In week 3 at Box Brand, we faced unexpected challenges that tested our principles, pricing strategies, and plans for growth. From navigating a morally tricky custom order to rethinking the role of our website, each experience reinforced the importance of aligning actions with values. This week’s lessons are a reminder that reflection, boundaries, and strategic decisions are the foundation of long-term success. Read on to discover why these principles matter and how they can transform your business.

Launching a brick-and-mortar business is both exciting and challenging. In this post, inspired by Storefront Strategies Episode 25, we take you behind the scenes of opening Box Brand—a community-centred retail space for custom merchandise. From market research and testing with a short-term lease to the hands-on work of preparing the shop, discover what it takes to bring a unique retail vision to life and learn the valuable lessons of adaptability along the way.