Running a business isn’t just about what you do—it’s about understanding why you do it. In week 3 at Box Brand, we faced unexpected challenges that tested our principles, pricing strategies, and plans for growth. From navigating a morally tricky custom order to rethinking the role of our website, each experience reinforced the importance of aligning actions with values. This week’s lessons are a reminder that reflection, boundaries, and strategic decisions are the foundation of long-term success. Read on to discover why these principles matter and how they can transform your business.

The first week of launching Box Brand was a whirlwind of adjustments, learning, and listening. While our soft opening meant starting small, it gave us the chance to refine our processes, clarify our messaging, and connect with customers on a deeper level. In this post, I explore the why behind our decisions—from choosing a soft launch to embracing transparency about our first-week income. Discover how focusing on adaptability, customer feedback, and purpose is shaping the foundation of our brick-and-mortar business.