Running a business isn’t just about what you do—it’s about understanding why you do it. In week 3 at Box Brand, we faced unexpected challenges that tested our principles, pricing strategies, and plans for growth. From navigating a morally tricky custom order to rethinking the role of our website, each experience reinforced the importance of aligning actions with values. This week’s lessons are a reminder that reflection, boundaries, and strategic decisions are the foundation of long-term success. Read on to discover why these principles matter and how they can transform your business.

In a market flooded with options, authenticity can be the defining factor that sets a business apart. For brick-and-mortar stores, staying true to your roots and offering a genuine experience can foster deep customer loyalty and long-term success. In this post, inspired by our conversation with Yannis Papameletis from Just Greek in Penrith, we explore how authenticity in business—like sticking to traditional recipes and engaging with the community—builds trust, strengthens connections, and helps create a brand customers love.