Change is inevitable in business, but how we respond to it defines our success. This week, Box Brand faced the bittersweet challenge of closing its first retail space at the St Giles Centre while laying the foundation for an exciting new chapter. From embracing resilience to launching our website and planning the future, this blog explores the lessons learned and opportunities uncovered along the way. Discover how adaptability and community support have become the cornerstones of our journey.

When the unexpected happens in business, resilience becomes your greatest asset. In this blog, I reflect on the sudden closure of St Giles Centre and the challenges it brought for Box Brand. From fast-tracking our move to IT Central to finding creative ways to keep production running, this experience has been a lesson in adaptability, problem-solving, and community. Discover how setbacks can become stepping stones and why resilience is the key to thriving through uncertainty.

Week 4 at Box Brand was a lesson in turning challenges into opportunities. From navigating supplier issues to reimagining our workflow and refining product displays, every step was a reminder of why trust, efficiency, and clarity are essential in retail. Discover how these key insights can strengthen your own business foundation.

Running a business isn’t just about what you do—it’s about understanding why you do it. In week 3 at Box Brand, we faced unexpected challenges that tested our principles, pricing strategies, and plans for growth. From navigating a morally tricky custom order to rethinking the role of our website, each experience reinforced the importance of aligning actions with values. This week’s lessons are a reminder that reflection, boundaries, and strategic decisions are the foundation of long-term success. Read on to discover why these principles matter and how they can transform your business.

Clarity in your business identity isn’t just a nice-to-have—it’s essential for success. In Week 2 at Box Brand, a pivotal realisation shifted our entire approach, from how we present stock to the way we communicate our purpose. This blog explores the why behind these changes, highlighting how knowing who you are as a business drives better decisions, builds customer trust, and sets the foundation for growth. Discover why listening, adapting, and aligning your actions with your identity can transform your entrepreneurial journey.

The first week of launching Box Brand was a whirlwind of adjustments, learning, and listening. While our soft opening meant starting small, it gave us the chance to refine our processes, clarify our messaging, and connect with customers on a deeper level. In this post, I explore the why behind our decisions—from choosing a soft launch to embracing transparency about our first-week income. Discover how focusing on adaptability, customer feedback, and purpose is shaping the foundation of our brick-and-mortar business.

Launching a brick-and-mortar business is both exciting and challenging. In this post, inspired by Storefront Strategies Episode 25, we take you behind the scenes of opening Box Brand—a community-centred retail space for custom merchandise. From market research and testing with a short-term lease to the hands-on work of preparing the shop, discover what it takes to bring a unique retail vision to life and learn the valuable lessons of adaptability along the way.

Building a successful business starts with a strong foundation. In this post, we explore why a SWOT analysis and clearly defined mission, vision, and values are essential for any new venture. These elements provide clarity, guide decision-making, and help connect with customers on a deeper level. Discover how these foundational tools can transform your business strategy and set you up for long-term success.