Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Ep/033: Big Changes and Bigger Lessons: Navigating the Unexpected

Facing the unexpected closure of our retail space at the St Giles Centre has been a whirlwind of emotions and challenges. What started as a thriving holiday season quickly shifted when we were given just 12 days to pack up and leave. But resilience is built in moments like these. In this episode, I share how we’re adapting—working with trades to fast-track our move to IT Central, setting up temporary production areas, and staying connected with our community. This isn’t just a story about change; it’s a reminder that when things get tough, strong businesses find a way forward.

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