When you’re starting a brick-and-mortar business, one of the most common mistakes is assuming that your product or service is for everyone. It’s tempting to cast a wide net, thinking more potential customers will lead to more sales. But here’s the truth: the more specific you are about who your ideal customer is, the more successful your business will be.

In this week's Mindset Monday blog, we dive into the incredible journey of Brigette Sobus, founder of Power and Joy Coaching Academy. Brigette's story is a testament to resilience, determination, and the power of an entrepreneurial mindset. From navigating personal and professional challenges like divorce, breast cancer, and bankruptcy, Brigette shares invaluable lessons on overcoming adversity and thriving in the face of difficulty. Discover how resilience, support systems, continuous learning, strategic networking, and self-care can transform challenges into opportunities for growth and success. Join us as we explore these essential principles for any entrepreneur looking to build a strong foundation for their business journey.