Why We Changed the Name of Our Community

When I first launched the Bricks and Clicks Entrepreneurs Club, the goal was to create a space where brick-and-mortar business owners could connect, learn, and thrive in both the physical and digital worlds. But after reflecting on feedback and expert advice, I realized that while the name was clever, it didn’t fully capture the specific focus of our community.

Enter Grow Your Brick-and-Mortar Business Success with Lee Midlane—a new name that better reflects what we’re all about. This isn’t just a name change. It’s part of our ongoing mission to attract the right people and provide a vibrant, supportive space for business owners like you to grow.

In this post, I’ll explain the story behind the name change and how it will help us build an even stronger community, focused on real-world success for brick-and-mortar entrepreneurs.

When you’re starting a brick-and-mortar business, one of the most common mistakes is assuming that your product or service is for everyone. It’s tempting to cast a wide net, thinking more potential customers will lead to more sales. But here’s the truth: the more specific you are about who your ideal customer is, the more successful your business will be.