The Entrepreneurial Pulse: Empowering Your Week
Welcome to The Entrepreneurial Pulse, your weekly dose of inspiration and strategic thinking from Authentic CEO. Each Monday, we dive deep into the mindset required to tackle the unique challenges of entrepreneurship. Building on the insights from last week's podcast, our posts provide practical advice and thought-provoking perspectives to help you cultivate a resilient, growth-oriented approach to business.
Explore strategies, personal stories, and expert tips designed to fuel your motivation and enhance your leadership skills. Whether you're overcoming obstacles, seeking innovation, or aiming to refine your business strategy, The Entrepreneurial Pulse is your go-to resource for starting the week with clarity and purpose.
How to Market Your Brick-and-Mortar Business in the Digital Age
How to Market Your Brick-and-Mortar Business in the Digital Age
In today’s digital-first world, brick-and-mortar businesses have unique opportunities to thrive. Learn how to blend online tools with in-store experiences to attract new customers, build loyalty, and drive foot traffic. Discover actionable strategies to elevate your marketing and succeed in the digital age.
Thriving Through Change: Why Adaptability is Key to Business Success
In business, change is inevitable—but how we respond to it defines our success. As Box Brand navigates a temporary transition without a physical store, we’re discovering new opportunities and reinforcing our resilience. From launching our website to exploring exciting collaborations with schools, adaptability has become our biggest strength. Read on to learn why staying flexible and open to change is crucial for long-term growth.
Brick-and-Mortar vs. Online: How to Leverage Both for Maximum Impact
Brick-and-Mortar vs. Online: How to Leverage Both for Maximum Impact
The future of retail isn’t about choosing between brick-and-mortar and online—it’s about combining them to create a seamless customer experience. Learn how to leverage the strengths of both channels to grow your business, engage your audience, and maximise your impact.
Creating a Customer Experience that Keeps People Coming Back
Creating a Customer Experience that Keeps People Coming Back
In today’s competitive market, exceptional customer experience is the key to building loyalty. From personalized service to thoughtful follow-ups, creating memorable interactions can turn one-time customers into loyal advocates. Discover practical strategies to build an experience that keeps customers coming back and excited to support your brand.
Why Clarity in Business Identity Is the Key to Success
Clarity in your business identity isn’t just a nice-to-have—it’s essential for success. In Week 2 at Box Brand, a pivotal realisation shifted our entire approach, from how we present stock to the way we communicate our purpose. This blog explores the why behind these changes, highlighting how knowing who you are as a business drives better decisions, builds customer trust, and sets the foundation for growth. Discover why listening, adapting, and aligning your actions with your identity can transform your entrepreneurial journey.
Small Daily Habits That Lead to Big Success for Brick-and-Mortar Businesses
Success for brick-and-mortar businesses isn't built on one big move—it’s about the small, consistent daily habits that make all the difference. In this article, we explore five essential habits that can transform your business, from morning planning to customer engagement and inventory management. Learn how these simple actions, when done consistently, can lead to long-term growth and help you work smarter, not harder.
If you're ready to take your brick-and-mortar business to the next level, these habits are a great place to start!
Building a Community Around Your Business for Long-Term Success
Building a strong community around your business is key to long-term success. In this blog, we explore why creating meaningful connections with your customers can set your brick-and-mortar business apart, and how you can start building a loyal community today. Whether through local events or social media, it's all about engagement, authenticity, and fostering relationships that last.
Zeroing in on Your Target Market: A Guide for New Entrepreneurs
Identifying your target market is crucial for new entrepreneurs. This guide explores why understanding your ideal customers is foundational to business success, offering practical strategies for researching and analysing market data. Learn how to tailor your products, marketing efforts, and customer engagement to meet specific needs, and discover how to stay agile in a dynamic market. Set your business up for success with a strong focus on your target audience.

Newsletter
Sign up for coaching tips, events, and more.