Building a successful business starts with a strong foundation. In this post, we explore why a SWOT analysis and clearly defined mission, vision, and values are essential for any new venture. These elements provide clarity, guide decision-making, and help connect with customers on a deeper level. Discover how these foundational tools can transform your business strategy and set you up for long-term success.

Struggling to make sense of traditional business planning? Discover a simpler way with the Business Model Canvas. In this blog, we explore how this one-page tool can streamline your startup planning and align every part of your business. Learn how we used the BMC to lay the foundation for Box Brand and how you can apply it to your own entrepreneurial journey. Ready to bring your vision to life? Tune into Episode 022 and start planning your business on one page.

Scaling Your Business Without Losing Your Core Values

Growth is an exciting phase for any business, but as you scale, there’s a risk of losing sight of the core values that made your company successful. How do you expand while staying true to your mission? In this post, we explore practical strategies to grow your business without compromising on the principles that define your brand.

Why We Changed the Name of Our Community

When I first launched the Bricks and Clicks Entrepreneurs Club, the goal was to create a space where brick-and-mortar business owners could connect, learn, and thrive in both the physical and digital worlds. But after reflecting on feedback and expert advice, I realized that while the name was clever, it didn’t fully capture the specific focus of our community.

Enter Grow Your Brick-and-Mortar Business Success with Lee Midlane—a new name that better reflects what we’re all about. This isn’t just a name change. It’s part of our ongoing mission to attract the right people and provide a vibrant, supportive space for business owners like you to grow.

In this post, I’ll explain the story behind the name change and how it will help us build an even stronger community, focused on real-world success for brick-and-mortar entrepreneurs.

Building a strong community around your business is key to long-term success. In this blog, we explore why creating meaningful connections with your customers can set your brick-and-mortar business apart, and how you can start building a loyal community today. Whether through local events or social media, it's all about engagement, authenticity, and fostering relationships that last.

When you’re starting a brick-and-mortar business, one of the most common mistakes is assuming that your product or service is for everyone. It’s tempting to cast a wide net, thinking more potential customers will lead to more sales. But here’s the truth: the more specific you are about who your ideal customer is, the more successful your business will be.

Identifying your target market is crucial for new entrepreneurs. This guide explores why understanding your ideal customers is foundational to business success, offering practical strategies for researching and analysing market data. Learn how to tailor your products, marketing efforts, and customer engagement to meet specific needs, and discover how to stay agile in a dynamic market. Set your business up for success with a strong focus on your target audience.

Starting a business is an exhilarating journey, but navigating the legal landscape can be daunting. In this week's Mindset Monday Blog, we dive into the essential legal requirements every new entrepreneur must know. From choosing the right business structure to understanding tax obligations and employment laws, this guide, inspired by our conversation with legal expert Stacey Giulianti, will help you set a strong legal foundation for your business. Join us as we turn legal complexities into manageable steps for long-term success.

Welcome to this week's Monday Mindset! 🌟 Dive into the exciting journey of entrepreneurship with insights inspired by our latest podcast episode featuring Jim Higginbottom. From transitioning careers to owning an antique mall, Jim's story highlights the importance of laying a solid foundation, embracing challenges, and staying motivated. Discover practical strategies for building a successful brick-and-mortar business and join the conversation by sharing your own entrepreneurial experiences. Let's make this week one of growth and perseverance! 🚀