How to Build a Brand that Connects with Your Customers on a Deeper Level

Your brand is more than just a logo—it's an experience, a story, and a connection with your audience. Discover how to define your core values, engage meaningfully with your customers, and create a consistent brand experience that fosters loyalty and trust. Learn practical strategies to build a brand that resonates on an emotional level and keeps customers coming back.

How to Stay Agile When Business is Slower Than Expected

Every business faces slower periods, but these moments can be opportunities for growth and innovation. Learn how to stay agile by reassessing your strategy, strengthening customer relationships, optimizing operations, and planning for the future. Turn challenges into stepping stones for long-term success.

Great leadership is not about commanding a team—it’s about inspiring them to reach their full potential. In this blog, we explore the heart of impactful leadership, sharing insights from Don Dickinson’s rich career and the principles that drive sustainable growth in any business.

The Art of Delegation: How Letting Go Can Help Your Business Grow

Trying to do everything yourself can hold your business back. Delegation isn’t just about handing off tasks—it’s about empowering your team, freeing up your time for strategy, and creating a more scalable business. Discover practical steps to master the art of delegation and lead your business to new heights.

Building a successful business starts with a strong foundation. In this post, we explore why a SWOT analysis and clearly defined mission, vision, and values are essential for any new venture. These elements provide clarity, guide decision-making, and help connect with customers on a deeper level. Discover how these foundational tools can transform your business strategy and set you up for long-term success.

Struggling to make sense of traditional business planning? Discover a simpler way with the Business Model Canvas. In this blog, we explore how this one-page tool can streamline your startup planning and align every part of your business. Learn how we used the BMC to lay the foundation for Box Brand and how you can apply it to your own entrepreneurial journey. Ready to bring your vision to life? Tune into Episode 022 and start planning your business on one page.

Scaling Your Business Without Losing Your Core Values

Growth is an exciting phase for any business, but as you scale, there’s a risk of losing sight of the core values that made your company successful. How do you expand while staying true to your mission? In this post, we explore practical strategies to grow your business without compromising on the principles that define your brand.

Success for brick-and-mortar businesses isn't built on one big move—it’s about the small, consistent daily habits that make all the difference. In this article, we explore five essential habits that can transform your business, from morning planning to customer engagement and inventory management. Learn how these simple actions, when done consistently, can lead to long-term growth and help you work smarter, not harder.

If you're ready to take your brick-and-mortar business to the next level, these habits are a great place to start!

How to Lead with Heart: Why Empathy is Your Secret Business Superpower

In the world of business, we often focus on numbers and growth, but there’s one element that’s often overlooked and yet crucial to success: empathy. Leading with empathy not only strengthens team dynamics and customer relationships but also drives innovation and better decision-making. Learn why empathy is the superpower every business owner needs and how it can transform your leadership style.

Why We Changed the Name of Our Community

When I first launched the Bricks and Clicks Entrepreneurs Club, the goal was to create a space where brick-and-mortar business owners could connect, learn, and thrive in both the physical and digital worlds. But after reflecting on feedback and expert advice, I realized that while the name was clever, it didn’t fully capture the specific focus of our community.

Enter Grow Your Brick-and-Mortar Business Success with Lee Midlane—a new name that better reflects what we’re all about. This isn’t just a name change. It’s part of our ongoing mission to attract the right people and provide a vibrant, supportive space for business owners like you to grow.

In this post, I’ll explain the story behind the name change and how it will help us build an even stronger community, focused on real-world success for brick-and-mortar entrepreneurs.

When you’re starting a brick-and-mortar business, one of the most common mistakes is assuming that your product or service is for everyone. It’s tempting to cast a wide net, thinking more potential customers will lead to more sales. But here’s the truth: the more specific you are about who your ideal customer is, the more successful your business will be.

Starting a business is more than just a venture; it’s a journey filled with challenges and growth. In this week’s Mindset Monday, we explore the importance of resilience, adaptability, and vision, as we learn from the experiences of entrepreneurs who have navigated the highs and lows of building a brick-and-mortar business. Whether you're just starting out or looking to refine your approach, this post offers valuable insights to keep you motivated and focused on your path to success.

Starting a brick-and-mortar business is an exciting yet challenging journey that requires a clear vision, resilience, and a commitment to learning. This Mindset Monday blog explores the mindset needed to navigate this path successfully, offering insights on how to stay motivated, embrace challenges, and build a thriving community around your business. Join us as we dive into the essentials of turning your entrepreneurial dream into a reality.

In this week's Monday Mindset blog, we explore the inspiring journey of Don Gleason, a military veteran who turned his experience into a thriving business. Discover how Don's resilience, strategic thinking, and ability to turn challenges into opportunities can motivate you to embrace your own entrepreneurial journey. Learn actionable steps to cultivate a success-driven mindset and take bold steps toward your goals this week.

Embracing AI in your marketing strategy can be a game-changer, offering powerful tools to enhance customer engagement, streamline content creation, and stay ahead of the competition. In this week's Mindset Monday, we explore how integrating AI can help you work smarter, not harder, and set your business up for success in 2024. Discover the transformative power of AI and why now is the time to take the leap!

Starting a brick-and-mortar business is a bold move in today's digital world, but it's also an incredibly rewarding one. In this blog, we explore the journey of redefining customer service in the eyewear industry. Learn how prioritising personalised care and innovative strategies can set your business apart, creating memorable experiences that keep customers coming back. Whether you're a seasoned entrepreneur or just starting out, this post offers valuable insights to elevate your customer service game.

Identifying your target market is crucial for new entrepreneurs. This guide explores why understanding your ideal customers is foundational to business success, offering practical strategies for researching and analysing market data. Learn how to tailor your products, marketing efforts, and customer engagement to meet specific needs, and discover how to stay agile in a dynamic market. Set your business up for success with a strong focus on your target audience.

Join us for this week's Mindset Monday as we delve into the inspiring journey of Nunsy Cameron, an entrepreneur who navigated the ups and downs of running a family business with resilience and adaptability. From unexpected responsibilities to mastering new skills, Nunsy's story is a testament to the power of perseverance, exceptional customer service, and embracing change. Discover valuable insights and practical advice that can help you thrive in your own entrepreneurial journey.

Choosing the right business structure is one of the most crucial decisions an entrepreneur will make. It impacts everything from daily operations and taxes to personal liability and growth potential. In this Mindset Monday blog, we dive into the key aspects of selecting the perfect structure for your business, providing insights into sole proprietorships, partnerships, LLCs, and corporations. Learn how to align your choice with your business goals, navigate legal and tax implications, and make informed decisions for long-term success. Share your experiences and join the discussion on how the right foundation can set you up for entrepreneurial triumph.

In this week's Mindset Monday blog, we dive into the incredible journey of Brigette Sobus, founder of Power and Joy Coaching Academy. Brigette's story is a testament to resilience, determination, and the power of an entrepreneurial mindset. From navigating personal and professional challenges like divorce, breast cancer, and bankruptcy, Brigette shares invaluable lessons on overcoming adversity and thriving in the face of difficulty. Discover how resilience, support systems, continuous learning, strategic networking, and self-care can transform challenges into opportunities for growth and success. Join us as we explore these essential principles for any entrepreneur looking to build a strong foundation for their business journey.