Building a business isn’t just about what’s visible—it’s about the work that happens behind the scenes. While Box Brand is in a temporary transition without a physical shop, we’re still making big strides in website development, business outreach, and fulfilling orders. But beyond logistics, there’s another critical investment happening: personal growth.

In this blog, I’m sharing why unseen progress matters, how we’re laying the foundation for a stronger 2025, and why improving my public speaking skills has become a key part of my entrepreneurial journey. If you’ve ever felt like your progress isn’t “visible,” this is for you—because sometimes, the most important growth happens when no one is watching. 🚀

Why We Changed the Name of Our Community

When I first launched the Bricks and Clicks Entrepreneurs Club, the goal was to create a space where brick-and-mortar business owners could connect, learn, and thrive in both the physical and digital worlds. But after reflecting on feedback and expert advice, I realized that while the name was clever, it didn’t fully capture the specific focus of our community.

Enter Grow Your Brick-and-Mortar Business Success with Lee Midlane—a new name that better reflects what we’re all about. This isn’t just a name change. It’s part of our ongoing mission to attract the right people and provide a vibrant, supportive space for business owners like you to grow.

In this post, I’ll explain the story behind the name change and how it will help us build an even stronger community, focused on real-world success for brick-and-mortar entrepreneurs.

Identifying your target market is crucial for new entrepreneurs. This guide explores why understanding your ideal customers is foundational to business success, offering practical strategies for researching and analysing market data. Learn how to tailor your products, marketing efforts, and customer engagement to meet specific needs, and discover how to stay agile in a dynamic market. Set your business up for success with a strong focus on your target audience.

Welcome to this week's Mindset Monday! Today, we dive into the business lifecycle, exploring the startup phase and beyond. Learn how to navigate each stage with strategic planning and resilience, using real-life success stories and practical tips. Understand where your business stands, foresee challenges, and prepare for long-term success. Join us as we master the art of entrepreneurship together.