Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Lee Midlane Lee Midlane

Ep/016: Unveiling My Secret Brick-and-Mortar Adventure!

In this episode of Storefront Strategies, we dive deep into the importance of identifying your target market when starting a brick-and-mortar business. Using stories like Sarah's Bakery, we explore the challenges businesses face when they don’t clearly define their audience and how understanding your market can be the key to success. From using tools like Google Analytics to refining your product offerings, this episode walks you through the essential steps of conducting market research, developing a business plan, and setting up your store for your target audience. Whether you’re just starting or looking to refine your approach, this episode provides practical insights and actionable steps to ensure your physical store resonates with the right customers. Tune in to discover how a focused market strategy can help your business thrive.

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Lee Midlane Lee Midlane

Ep/008: Starting a Business in the UK - Everything You Need To Know

In this crucial episode of "Storefront Strategies," Lee Midlane delves into the vital legal requirements every UK entrepreneur must know before launching their business. From choosing the right business structure and registering with Companies House to obtaining necessary licenses, managing tax obligations, and adhering to employment laws, this episode covers it all. Avoid costly mistakes and ensure your business is set up for success from day one. Don't miss out on these essential insights!

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Lee Midlane Lee Midlane

Ep/007: Legal Success: Tips for Starting Your Business

In this episode of Storefront Strategies, we dive into the crucial legal aspects of starting and running a successful business with our expert guest, Stacey Giulianti. Stacey, an accomplished attorney and co-founder of Florida Peninsula Insurance Company, shares invaluable insights from his extensive experience in the industry. We discuss the importance of choosing the right business structure, understanding industry-specific licensing requirements, and managing personal and business finances separately. Stacey also highlights the significance of risk management and having the right insurance coverage to protect your business. This episode is packed with practical advice and real-world examples to help you navigate the legal landscape and set your business up for long-term success.

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