Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Brand Building & Strategy Lee Midlane Brand Building & Strategy Lee Midlane

Ep/025: How A Simple Uniform Problem Led To My Newest Business Venture!

IIn this episode of Storefront Strategies, we’re taking you behind the scenes on the journey of opening Box Brand—a retail space dedicated to custom, community-focused merchandise. From early market research and customer feedback to the hands-on work of setting up shop, this episode reveals the realities of launching a brick-and-mortar business. Join us as we explore the challenges, insights, and adaptability required to bring this vision to life, all while learning valuable lessons along the way.

Read More

Newsletter

Sign up for coaching tips, events, and more.