IIn this episode of Storefront Strategies, we’re taking you behind the scenes on the journey of opening Box Brand—a retail space dedicated to custom, community-focused merchandise. From early market research and customer feedback to the hands-on work of setting up shop, this episode reveals the realities of launching a brick-and-mortar business. Join us as we explore the challenges, insights, and adaptability required to bring this vision to life, all while learning valuable lessons along the way.

In this episode of Storefront Strategies, we dive deep into the importance of identifying your target market when starting a brick-and-mortar business. Using stories like Sarah's Bakery, we explore the challenges businesses face when they don’t clearly define their audience and how understanding your market can be the key to success. From using tools like Google Analytics to refining your product offerings, this episode walks you through the essential steps of conducting market research, developing a business plan, and setting up your store for your target audience. Whether you’re just starting or looking to refine your approach, this episode provides practical insights and actionable steps to ensure your physical store resonates with the right customers. Tune in to discover how a focused market strategy can help your business thrive.

In this episode of Storefront Strategies, Lee Midlane sits down with Linda Karressy, the owner of Insight Financial Group, to discuss the critical financial strategies that small business owners need to master for success.

In this episode, we dive into the essential steps for starting a successful brick-and-mortar business in the UK. From market research and business planning to legal requirements and securing funding, we cover everything you need to know to turn your entrepreneurial dreams into reality. Whether you're just starting out or looking to expand, this episode provides practical insights and expert advice to guide you on your journey.

Unlock the power of AI in your marketing strategy! This episode dives deep into how AI can transform your approach to reaching and engaging customers, making your efforts more efficient and impactful. Whether you're just starting out or looking to elevate your existing strategies, this discussion will provide the insights you need to stay ahead of the curve in today's competitive market.

Discover how understanding your ideal customer can transform your marketing strategy and boost your sales. Learn the techniques and tools to create detailed customer profiles that will enhance your business operations and customer engagement. Tune in to this episode of Storefront Strategies with Lee Midlane for a step-by-step guide on building effective customer personas.

In this crucial episode of "Storefront Strategies," Lee Midlane delves into the vital legal requirements every UK entrepreneur must know before launching their business. From choosing the right business structure and registering with Companies House to obtaining necessary licenses, managing tax obligations, and adhering to employment laws, this episode covers it all. Avoid costly mistakes and ensure your business is set up for success from day one. Don't miss out on these essential insights!