Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Brand Building & Strategy Lee Midlane Brand Building & Strategy Lee Midlane

Ep/024: The Greek Chef Reviving His Country’s Culinary Heritage

In this episode of Storefront Strategies, we dive into the story of Yannis Papameletis, the passionate owner of Just Greek in Penrith. Yannis shares how he brought the flavours and traditions of Greece to the UK, staying true to his roots by serving authentic Greek cuisine with ingredients imported straight from home. From overcoming business challenges to the powerful support of his local community, Yannis’s journey is an inspiring look at what it takes to succeed with authenticity and hard work. Tune in to hear how Just Greek has become a beloved local gem in Penrith.

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Brand Building & Strategy Lee Midlane Brand Building & Strategy Lee Midlane

Ep/023: Want a SUCCESSFUL Business? Here’s the Secret!

In this episode of Storefront Strategies, we dive into the next steps of building Box Brand by focusing on two powerful tools: the SWOT analysis and defining our mission, vision, and values. These elements aren’t just about planning—they’re the backbone of a brand that resonates with customers and stands the test of time. Join me as we explore how identifying strengths, weaknesses, opportunities, and threats, along with crafting a clear mission, vision, and values, creates a roadmap for long-term success.

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Lee Midlane Lee Midlane

Ep/011: Discover the Trailblazing Woman Revolutionizing Eyewear Customer Service

In this episode of Storefront Strategies, host Lee Midlane sits down with Amanda Nasser, the passionate founder of McClintock Optical Styling Boutique in Lossiemouth, Scotland. Amanda shares her journey from optometry to creating a unique business focused on personalised eyewear styling, offering a fresh perspective on customer service and business innovation in a challenging market.

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Lee Midlane Lee Midlane

Ep/009: Discover Nunsy Cameron: The Unstoppable Entrepreneur!

Discover how Nunsy Cameron navigated the ups and downs of her family business, transforming challenges into opportunities. From her early resistance to becoming a business owner to mastering customer service and adapting to market changes, Nunsy shares invaluable insights and lessons for aspiring entrepreneurs.

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