Welcome to Storefront Strategies
Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.
As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.
Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.
Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.
Ep/016: Unveiling My Secret Brick-and-Mortar Adventure!
In this episode of Storefront Strategies, we dive deep into the importance of identifying your target market when starting a brick-and-mortar business. Using stories like Sarah's Bakery, we explore the challenges businesses face when they don’t clearly define their audience and how understanding your market can be the key to success. From using tools like Google Analytics to refining your product offerings, this episode walks you through the essential steps of conducting market research, developing a business plan, and setting up your store for your target audience. Whether you’re just starting or looking to refine your approach, this episode provides practical insights and actionable steps to ensure your physical store resonates with the right customers. Tune in to discover how a focused market strategy can help your business thrive.
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