Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Brand Building & Strategy Lee Midlane Brand Building & Strategy Lee Midlane

Ep/023: Want a SUCCESSFUL Business? Here’s the Secret!

In this episode of Storefront Strategies, we dive into the next steps of building Box Brand by focusing on two powerful tools: the SWOT analysis and defining our mission, vision, and values. These elements aren’t just about planning—they’re the backbone of a brand that resonates with customers and stands the test of time. Join me as we explore how identifying strengths, weaknesses, opportunities, and threats, along with crafting a clear mission, vision, and values, creates a roadmap for long-term success.

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