Discover how understanding your ideal customer can transform your marketing strategy and boost your sales. Learn the techniques and tools to create detailed customer profiles that will enhance your business operations and customer engagement. Tune in to this episode of Storefront Strategies with Lee Midlane for a step-by-step guide on building effective customer personas.

In this episode of Storefront Strategies, we dive into the crucial legal aspects of starting and running a successful business with our expert guest, Stacey Giulianti. Stacey, an accomplished attorney and co-founder of Florida Peninsula Insurance Company, shares invaluable insights from his extensive experience in the industry. We discuss the importance of choosing the right business structure, understanding industry-specific licensing requirements, and managing personal and business finances separately. Stacey also highlights the significance of risk management and having the right insurance coverage to protect your business. This episode is packed with practical advice and real-world examples to help you navigate the legal landscape and set your business up for long-term success.