Welcome to Storefront Strategies
Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.
As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.
Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.
Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.
Ep/027: Box Brand's SHOCKING Identity Rediscovery that Changed Everything
Week 2 at Box Brand was a game-changer. A simple conversation with another business owner sparked a realisation: Box Brand isn’t a clothing brand—it’s a hub for personalisation and customisation. This pivotal insight reshaped everything, from how we present stock to the decisions we make about branding and product offerings. In this episode, I share the lessons learned from this aha moment, how new signage and branding are bringing clarity to our identity, and why understanding your business’s purpose is the key to success.
Discover why listening, adapting, and refining are essential parts of the entrepreneurial journey—and hear how our Week 2 takings reflect the progress we’re making.
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