Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Brand Building & Strategy Lee Midlane Brand Building & Strategy Lee Midlane

Ep/024: The Greek Chef Reviving His Country’s Culinary Heritage

In this episode of Storefront Strategies, we dive into the story of Yannis Papameletis, the passionate owner of Just Greek in Penrith. Yannis shares how he brought the flavours and traditions of Greece to the UK, staying true to his roots by serving authentic Greek cuisine with ingredients imported straight from home. From overcoming business challenges to the powerful support of his local community, Yannis’s journey is an inspiring look at what it takes to succeed with authenticity and hard work. Tune in to hear how Just Greek has become a beloved local gem in Penrith.

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Lee Midlane Lee Midlane

Ep/014: Unlock Your Freedom: Start Your Own Brick and Mortar Business!

In this episode, we dive into the essential steps for starting a successful brick-and-mortar business in the UK. From market research and business planning to legal requirements and securing funding, we cover everything you need to know to turn your entrepreneurial dreams into reality. Whether you're just starting out or looking to expand, this episode provides practical insights and expert advice to guide you on your journey.

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Lee Midlane Lee Midlane

Ep/010: Unlocking Sales: The Secret Science of Customer Personas

Discover how understanding your ideal customer can transform your marketing strategy and boost your sales. Learn the techniques and tools to create detailed customer profiles that will enhance your business operations and customer engagement. Tune in to this episode of Storefront Strategies with Lee Midlane for a step-by-step guide on building effective customer personas.

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Lee Midlane Lee Midlane

Ep/006: Sole Trader Tax Tips: Save £££s!

Ready to conquer the tax maze? In this episode of Storefront Strategies, Lee Midlane reveals essential secrets every sole trader in the UK should know. From registration to maximising tax deductions, Lee breaks down everything you need to set your business up for success. Discover how to navigate the complexities of sole trader taxes and turn potential obstacles into opportunities for growth. Your journey towards financial clarity starts here!

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