Welcome to Storefront Strategies
Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.
As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.
Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.
Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.
Ep/010: Unlocking Sales: The Secret Science of Customer Personas
Discover how understanding your ideal customer can transform your marketing strategy and boost your sales. Learn the techniques and tools to create detailed customer profiles that will enhance your business operations and customer engagement. Tune in to this episode of Storefront Strategies with Lee Midlane for a step-by-step guide on building effective customer personas.
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