IIn this episode of Storefront Strategies, we’re taking you behind the scenes on the journey of opening Box Brand—a retail space dedicated to custom, community-focused merchandise. From early market research and customer feedback to the hands-on work of setting up shop, this episode reveals the realities of launching a brick-and-mortar business. Join us as we explore the challenges, insights, and adaptability required to bring this vision to life, all while learning valuable lessons along the way.

In this episode of Storefront Strategies, we dive into the next steps of building Box Brand by focusing on two powerful tools: the SWOT analysis and defining our mission, vision, and values. These elements aren’t just about planning—they’re the backbone of a brand that resonates with customers and stands the test of time. Join me as we explore how identifying strengths, weaknesses, opportunities, and threats, along with crafting a clear mission, vision, and values, creates a roadmap for long-term success.

What separates thriving brick-and-mortar businesses from those that struggle? It’s not just the perfect product or a prime location—it’s the small, daily habits that create long-term success. In this episode, we explore the consistent actions that help business owners work smarter, not harder.

You’ll hear how Katie, a bakery owner, transformed her business through simple yet powerful habits like morning planning, engaging with customers, and managing her inventory daily. These habits allowed her to build a loyal community around her store, proving that small steps lead to big wins over time.

If you're a business owner looking for practical tips to improve your productivity and build a strong foundation for growth, this episode is a must-listen!

Unlock the power of AI in your marketing strategy! This episode dives deep into how AI can transform your approach to reaching and engaging customers, making your efforts more efficient and impactful. Whether you're just starting out or looking to elevate your existing strategies, this discussion will provide the insights you need to stay ahead of the curve in today's competitive market.

Discover how understanding your ideal customer can transform your marketing strategy and boost your sales. Learn the techniques and tools to create detailed customer profiles that will enhance your business operations and customer engagement. Tune in to this episode of Storefront Strategies with Lee Midlane for a step-by-step guide on building effective customer personas.