Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Lee Midlane Lee Midlane

Ep/018: How to Build a Community Around Your Business (and Why You Should)

In this episode of Storefront Strategies, we dive deep into the power of community building for brick-and-mortar businesses. You'll discover why creating a loyal community around your business can be the secret to long-term success and how it can transform your customer relationships. Through practical tips and real-world examples, we’ll show you how to engage your local audience, nurture lasting connections, and foster a sense of belonging that keeps customers coming back.

We also share the inspiring journey of a business owner who built a thriving community from scratch and how this helped them weather the ups and downs of business ownership. Whether you're just starting out or looking to strengthen your existing community, this episode provides actionable steps and key insights that you can implement right away.

Listen now to learn how to take your business to the next level by building a community that supports, grows, and advocates for your brand!

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