Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Lee Midlane Lee Midlane

Ep/020: 5 Essential Habits ALL Successful Brick-and-Mortar Owners Swear By

What separates thriving brick-and-mortar businesses from those that struggle? It’s not just the perfect product or a prime location—it’s the small, daily habits that create long-term success. In this episode, we explore the consistent actions that help business owners work smarter, not harder.

You’ll hear how Katie, a bakery owner, transformed her business through simple yet powerful habits like morning planning, engaging with customers, and managing her inventory daily. These habits allowed her to build a loyal community around her store, proving that small steps lead to big wins over time.

If you're a business owner looking for practical tips to improve your productivity and build a strong foundation for growth, this episode is a must-listen!

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Lee Midlane Lee Midlane

Ep/018: How to Build a Community Around Your Business (and Why You Should)

In this episode of Storefront Strategies, we dive deep into the power of community building for brick-and-mortar businesses. You'll discover why creating a loyal community around your business can be the secret to long-term success and how it can transform your customer relationships. Through practical tips and real-world examples, we’ll show you how to engage your local audience, nurture lasting connections, and foster a sense of belonging that keeps customers coming back.

We also share the inspiring journey of a business owner who built a thriving community from scratch and how this helped them weather the ups and downs of business ownership. Whether you're just starting out or looking to strengthen your existing community, this episode provides actionable steps and key insights that you can implement right away.

Listen now to learn how to take your business to the next level by building a community that supports, grows, and advocates for your brand!

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Lee Midlane Lee Midlane

Ep/016: Unveiling My Secret Brick-and-Mortar Adventure!

In this episode of Storefront Strategies, we dive deep into the importance of identifying your target market when starting a brick-and-mortar business. Using stories like Sarah's Bakery, we explore the challenges businesses face when they don’t clearly define their audience and how understanding your market can be the key to success. From using tools like Google Analytics to refining your product offerings, this episode walks you through the essential steps of conducting market research, developing a business plan, and setting up your store for your target audience. Whether you’re just starting or looking to refine your approach, this episode provides practical insights and actionable steps to ensure your physical store resonates with the right customers. Tune in to discover how a focused market strategy can help your business thrive.

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Lee Midlane Lee Midlane

Ep/013: Secrets to Success: A Veteran’s Business Journey

In this episode, Don Gleason shares his inspiring journey from a 27-year military career to building a thriving business from scratch. He discusses the critical role of preparation, mindset, and resilience in overcoming challenges, and offers valuable insights into the power of networking, mentorship, and giving back to the community. Tune in to discover actionable advice for aspiring entrepreneurs and learn how to turn your passion into a successful business venture.

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Lee Midlane Lee Midlane

Ep/008: Starting a Business in the UK - Everything You Need To Know

In this crucial episode of "Storefront Strategies," Lee Midlane delves into the vital legal requirements every UK entrepreneur must know before launching their business. From choosing the right business structure and registering with Companies House to obtaining necessary licenses, managing tax obligations, and adhering to employment laws, this episode covers it all. Avoid costly mistakes and ensure your business is set up for success from day one. Don't miss out on these essential insights!

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Lee Midlane Lee Midlane

Ep/007: Legal Success: Tips for Starting Your Business

In this episode of Storefront Strategies, we dive into the crucial legal aspects of starting and running a successful business with our expert guest, Stacey Giulianti. Stacey, an accomplished attorney and co-founder of Florida Peninsula Insurance Company, shares invaluable insights from his extensive experience in the industry. We discuss the importance of choosing the right business structure, understanding industry-specific licensing requirements, and managing personal and business finances separately. Stacey also highlights the significance of risk management and having the right insurance coverage to protect your business. This episode is packed with practical advice and real-world examples to help you navigate the legal landscape and set your business up for long-term success.

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Lee Midlane Lee Midlane

Ep/006: Sole Trader Tax Tips: Save £££s!

Ready to conquer the tax maze? In this episode of Storefront Strategies, Lee Midlane reveals essential secrets every sole trader in the UK should know. From registration to maximising tax deductions, Lee breaks down everything you need to set your business up for success. Discover how to navigate the complexities of sole trader taxes and turn potential obstacles into opportunities for growth. Your journey towards financial clarity starts here!

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