In this episode of Storefront Strategies, we dive into the next steps of building Box Brand by focusing on two powerful tools: the SWOT analysis and defining our mission, vision, and values. These elements aren’t just about planning—they’re the backbone of a brand that resonates with customers and stands the test of time. Join me as we explore how identifying strengths, weaknesses, opportunities, and threats, along with crafting a clear mission, vision, and values, creates a roadmap for long-term success.

Planning a business doesn’t have to be overwhelming. In this episode of Storefront Strategies, we explore how the Business Model Canvas can simplify the process by bringing all the essential elements of your business onto a single page. I share how we’ve used this powerful tool to set up Box Brand, aligning our goals and strategy from the start. Whether you're building a new business or refining your current model, this episode offers practical insights to help you turn your vision into a structured, actionable plan.

In this episode of Storefront Strategies, we chat with Darryl and Chyanne, a Canadian entrepreneurial duo who have successfully built two brick-and-mortar businesses from the ground up. They share their journey, starting with a hair salon and expanding into a boutique store, and reveal the highs, lows, and unexpected challenges they faced along the way.

Darryl and Chyanne discuss what it really takes to open a second business, from managing cash flow and handling debt to finding the right team and balancing work and personal life. They also dive into the importance of exceptional customer service and the creative ways they use social media to attract new customers.

If you’ve ever wondered whether opening a second business is worth the risk, this episode provides a firsthand look at the rewards and realities of taking that leap.

What separates thriving brick-and-mortar businesses from those that struggle? It’s not just the perfect product or a prime location—it’s the small, daily habits that create long-term success. In this episode, we explore the consistent actions that help business owners work smarter, not harder.

You’ll hear how Katie, a bakery owner, transformed her business through simple yet powerful habits like morning planning, engaging with customers, and managing her inventory daily. These habits allowed her to build a loyal community around her store, proving that small steps lead to big wins over time.

If you're a business owner looking for practical tips to improve your productivity and build a strong foundation for growth, this episode is a must-listen!

In this episode of Storefront Strategies, we dive deep into the power of community building for brick-and-mortar businesses. You'll discover why creating a loyal community around your business can be the secret to long-term success and how it can transform your customer relationships. Through practical tips and real-world examples, we’ll show you how to engage your local audience, nurture lasting connections, and foster a sense of belonging that keeps customers coming back.

We also share the inspiring journey of a business owner who built a thriving community from scratch and how this helped them weather the ups and downs of business ownership. Whether you're just starting out or looking to strengthen your existing community, this episode provides actionable steps and key insights that you can implement right away.

Listen now to learn how to take your business to the next level by building a community that supports, grows, and advocates for your brand!

In this episode of Storefront Strategies, we dive deep into the importance of identifying your target market when starting a brick-and-mortar business. Using stories like Sarah's Bakery, we explore the challenges businesses face when they don’t clearly define their audience and how understanding your market can be the key to success. From using tools like Google Analytics to refining your product offerings, this episode walks you through the essential steps of conducting market research, developing a business plan, and setting up your store for your target audience. Whether you’re just starting or looking to refine your approach, this episode provides practical insights and actionable steps to ensure your physical store resonates with the right customers. Tune in to discover how a focused market strategy can help your business thrive.

In this episode of Storefront Strategies, Lee Midlane sits down with Linda Karressy, the owner of Insight Financial Group, to discuss the critical financial strategies that small business owners need to master for success.

In this episode, we dive into the essential steps for starting a successful brick-and-mortar business in the UK. From market research and business planning to legal requirements and securing funding, we cover everything you need to know to turn your entrepreneurial dreams into reality. Whether you're just starting out or looking to expand, this episode provides practical insights and expert advice to guide you on your journey.

Join host Lee Midlane in this engaging episode of "Storefront Strategies" as we explore the business lifecycle, from the spark of an idea to potential renewal or exit. Discover practical strategies for each stage, including tips for effective planning during the startup phase, scaling operations during growth, maintaining competitiveness in maturity, and embracing innovation to avoid decline. Whether you're just starting or looking to sustain your business success, this episode provides essential insights to help you navigate and thrive at every stage of your entrepreneurial journey.

In Episode 003 of "Storefront Strategies," host Lee Midlane interviews Jim Higginbottom, co-owner of Saugatuck Antique Pavilion, about navigating the different stages of the business lifecycle. From his background in law to managing a successful antique mall, Jim shares strategies for effective business management, the importance of systems, and the value of community support. This episode is packed with practical insights and advice for entrepreneurs at any stage of their journey.

Join host Lee Midlane in Episode 002 of "Storefront Strategies" as we dive into the entrepreneurial mindset.

Discover how vision, resilience, and continuous learning are crucial for business success. Through personal stories and real-world examples, Lee shares practical insights on turning challenges into growth opportunities.

Tune in for inspiration and actionable advice to thrive in your entrepreneurial journey.

Welcome to "Storefront Strategies," hosted by Lee Midlane. In our inaugural episode, we introduce the podcast aimed at helping bricks and mortar business owners thrive. Learn essential tips on running a physical storefront, from enhancing customer experiences to leveraging digital tools, all drawn from Lee's 36 years of retail and tech experience. Join us for practical advice, inspiring stories, and a supportive community.