Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Business Planning & Strategy Lee Midlane Business Planning & Strategy Lee Midlane

Ep/022: The Business Model Canvas: A Better Way to Plan Your Startup

Planning a business doesn’t have to be overwhelming. In this episode of Storefront Strategies, we explore how the Business Model Canvas can simplify the process by bringing all the essential elements of your business onto a single page. I share how we’ve used this powerful tool to set up Box Brand, aligning our goals and strategy from the start. Whether you're building a new business or refining your current model, this episode offers practical insights to help you turn your vision into a structured, actionable plan.

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Lee Midlane Lee Midlane

Ep/020: 5 Essential Habits ALL Successful Brick-and-Mortar Owners Swear By

What separates thriving brick-and-mortar businesses from those that struggle? It’s not just the perfect product or a prime location—it’s the small, daily habits that create long-term success. In this episode, we explore the consistent actions that help business owners work smarter, not harder.

You’ll hear how Katie, a bakery owner, transformed her business through simple yet powerful habits like morning planning, engaging with customers, and managing her inventory daily. These habits allowed her to build a loyal community around her store, proving that small steps lead to big wins over time.

If you're a business owner looking for practical tips to improve your productivity and build a strong foundation for growth, this episode is a must-listen!

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Lee Midlane Lee Midlane

Ep/016: Unveiling My Secret Brick-and-Mortar Adventure!

In this episode of Storefront Strategies, we dive deep into the importance of identifying your target market when starting a brick-and-mortar business. Using stories like Sarah's Bakery, we explore the challenges businesses face when they don’t clearly define their audience and how understanding your market can be the key to success. From using tools like Google Analytics to refining your product offerings, this episode walks you through the essential steps of conducting market research, developing a business plan, and setting up your store for your target audience. Whether you’re just starting or looking to refine your approach, this episode provides practical insights and actionable steps to ensure your physical store resonates with the right customers. Tune in to discover how a focused market strategy can help your business thrive.

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Lee Midlane Lee Midlane

Ep/014: Unlock Your Freedom: Start Your Own Brick and Mortar Business!

In this episode, we dive into the essential steps for starting a successful brick-and-mortar business in the UK. From market research and business planning to legal requirements and securing funding, we cover everything you need to know to turn your entrepreneurial dreams into reality. Whether you're just starting out or looking to expand, this episode provides practical insights and expert advice to guide you on your journey.

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Lee Midlane Lee Midlane

Ep/013: Secrets to Success: A Veteran’s Business Journey

In this episode, Don Gleason shares his inspiring journey from a 27-year military career to building a thriving business from scratch. He discusses the critical role of preparation, mindset, and resilience in overcoming challenges, and offers valuable insights into the power of networking, mentorship, and giving back to the community. Tune in to discover actionable advice for aspiring entrepreneurs and learn how to turn your passion into a successful business venture.

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