In this episode of Storefront Strategies, we dive into the next steps of building Box Brand by focusing on two powerful tools: the SWOT analysis and defining our mission, vision, and values. These elements aren’t just about planning—they’re the backbone of a brand that resonates with customers and stands the test of time. Join me as we explore how identifying strengths, weaknesses, opportunities, and threats, along with crafting a clear mission, vision, and values, creates a roadmap for long-term success.

In this episode of Storefront Strategies, we dive deep into the importance of identifying your target market when starting a brick-and-mortar business. Using stories like Sarah's Bakery, we explore the challenges businesses face when they don’t clearly define their audience and how understanding your market can be the key to success. From using tools like Google Analytics to refining your product offerings, this episode walks you through the essential steps of conducting market research, developing a business plan, and setting up your store for your target audience. Whether you’re just starting or looking to refine your approach, this episode provides practical insights and actionable steps to ensure your physical store resonates with the right customers. Tune in to discover how a focused market strategy can help your business thrive.

In this episode of Storefront Strategies, Lee Midlane sits down with Linda Karressy, the owner of Insight Financial Group, to discuss the critical financial strategies that small business owners need to master for success.

In this episode, we dive into the essential steps for starting a successful brick-and-mortar business in the UK. From market research and business planning to legal requirements and securing funding, we cover everything you need to know to turn your entrepreneurial dreams into reality. Whether you're just starting out or looking to expand, this episode provides practical insights and expert advice to guide you on your journey.

Discover how understanding your ideal customer can transform your marketing strategy and boost your sales. Learn the techniques and tools to create detailed customer profiles that will enhance your business operations and customer engagement. Tune in to this episode of Storefront Strategies with Lee Midlane for a step-by-step guide on building effective customer personas.

Discover how Nunsy Cameron navigated the ups and downs of her family business, transforming challenges into opportunities. From her early resistance to becoming a business owner to mastering customer service and adapting to market changes, Nunsy shares invaluable insights and lessons for aspiring entrepreneurs.

In this episode of Storefront Strategies, we dive into the crucial legal aspects of starting and running a successful business with our expert guest, Stacey Giulianti. Stacey, an accomplished attorney and co-founder of Florida Peninsula Insurance Company, shares invaluable insights from his extensive experience in the industry. We discuss the importance of choosing the right business structure, understanding industry-specific licensing requirements, and managing personal and business finances separately. Stacey also highlights the significance of risk management and having the right insurance coverage to protect your business. This episode is packed with practical advice and real-world examples to help you navigate the legal landscape and set your business up for long-term success.

Ready to conquer the tax maze? In this episode of Storefront Strategies, Lee Midlane reveals essential secrets every sole trader in the UK should know. From registration to maximising tax deductions, Lee breaks down everything you need to set your business up for success. Discover how to navigate the complexities of sole trader taxes and turn potential obstacles into opportunities for growth. Your journey towards financial clarity starts here!

Join us on Storefront Strategies as Brigette Sobus shares her journey of overcoming adversity and building a successful business. Learn about resilience, support systems, and continuous learning for entrepreneurial success.

Join host Lee Midlane in this engaging episode of "Storefront Strategies" as we explore the business lifecycle, from the spark of an idea to potential renewal or exit. Discover practical strategies for each stage, including tips for effective planning during the startup phase, scaling operations during growth, maintaining competitiveness in maturity, and embracing innovation to avoid decline. Whether you're just starting or looking to sustain your business success, this episode provides essential insights to help you navigate and thrive at every stage of your entrepreneurial journey.

In Episode 003 of "Storefront Strategies," host Lee Midlane interviews Jim Higginbottom, co-owner of Saugatuck Antique Pavilion, about navigating the different stages of the business lifecycle. From his background in law to managing a successful antique mall, Jim shares strategies for effective business management, the importance of systems, and the value of community support. This episode is packed with practical insights and advice for entrepreneurs at any stage of their journey.

Welcome to "Storefront Strategies," hosted by Lee Midlane. In our inaugural episode, we introduce the podcast aimed at helping bricks and mortar business owners thrive. Learn essential tips on running a physical storefront, from enhancing customer experiences to leveraging digital tools, all drawn from Lee's 36 years of retail and tech experience. Join us for practical advice, inspiring stories, and a supportive community.