Welcome to Storefront Strategies

Discover the ultimate resource for bricks-and-mortar business owners with the Storefront Strategies podcast, hosted by Lee Midlane.

As a tech industry leader and advocate for women in business, Lee demystifies the complexities of running a physical store in today's digital landscape.

Gain actionable insights, practical advice, and inspiring success stories tailored to help you launch, manage, and grow your business.

Whether you're starting a cozy cafe or scaling your retail store, join our community for strategies that drive success and foster authentic, values-driven leadership.

Lee Midlane Lee Midlane

Ep/021: Is Opening a Second Business Worth the Risk? Our Story

In this episode of Storefront Strategies, we chat with Darryl and Chyanne, a Canadian entrepreneurial duo who have successfully built two brick-and-mortar businesses from the ground up. They share their journey, starting with a hair salon and expanding into a boutique store, and reveal the highs, lows, and unexpected challenges they faced along the way.

Darryl and Chyanne discuss what it really takes to open a second business, from managing cash flow and handling debt to finding the right team and balancing work and personal life. They also dive into the importance of exceptional customer service and the creative ways they use social media to attract new customers.

If you’ve ever wondered whether opening a second business is worth the risk, this episode provides a firsthand look at the rewards and realities of taking that leap.

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