Launching a new business is always a learning experience, and Week 1 at Box Brand was no exception. In this episode, I dive into the realities of our soft opening, the ongoing adjustments to the shop layout, and the invaluable insights we’ve gained from listening to customer feedback. From clearing up confusion about our unique offerings to sharing our first-week income, I’m pulling back the curtain on the challenges and wins of starting a brick-and-mortar business. Whether you’re thinking of opening your own shop or just curious about the process, this episode offers a transparent, real-world look at what it takes to build a retail business from the ground up.

IIn this episode of Storefront Strategies, we’re taking you behind the scenes on the journey of opening Box Brand—a retail space dedicated to custom, community-focused merchandise. From early market research and customer feedback to the hands-on work of setting up shop, this episode reveals the realities of launching a brick-and-mortar business. Join us as we explore the challenges, insights, and adaptability required to bring this vision to life, all while learning valuable lessons along the way.

In this episode of Storefront Strategies, we dive into the next steps of building Box Brand by focusing on two powerful tools: the SWOT analysis and defining our mission, vision, and values. These elements aren’t just about planning—they’re the backbone of a brand that resonates with customers and stands the test of time. Join me as we explore how identifying strengths, weaknesses, opportunities, and threats, along with crafting a clear mission, vision, and values, creates a roadmap for long-term success.

Planning a business doesn’t have to be overwhelming. In this episode of Storefront Strategies, we explore how the Business Model Canvas can simplify the process by bringing all the essential elements of your business onto a single page. I share how we’ve used this powerful tool to set up Box Brand, aligning our goals and strategy from the start. Whether you're building a new business or refining your current model, this episode offers practical insights to help you turn your vision into a structured, actionable plan.