Ep/017: Local SEO Strategies: Boost Your Business Today!
"Systems are extremely difficult to build, but once they’re done, they keep paying back time and time again."
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In this episode of Storefront Strategies, host Lee Midlane is joined by Isaac Navias, founder and CEO of LocalFi. Isaac shares his entrepreneurial journey, starting from leaving his corporate job at Target to building a thriving business in local SEO. He emphasises how LocalFi has helped local businesses rank higher on platforms like Google Maps and Yelp, drastically improving their visibility and growth. Throughout the episode, Isaac breaks down the systems and strategies he used to scale LocalFi and how these approaches have positively impacted the businesses he serves.
Timestamp Highlights:
[00:01:00] – Isaac's introduction and expertise in local SEO.
[00:03:00] – Leaving corporate life and transitioning to entrepreneurship.
[00:05:00] – The story of optimising a local chiropractor's Google Maps profile and the transformative effect it had on the business.
[00:08:00] – How systems and automation fuelled LocalFi's growth.
[00:12:00] – The importance of building systems for long-term success.
[00:13:00] – Case study: How a local plumber went from struggling to hiring five full-time employees.
[00:14:00] – Working with environmental non-profits like One Tree Planted and contributing to their success.
[00:16:00] – The future of local marketing: The role of AI in SEO and marketing.
[00:19:00] – Key advice for new entrepreneurs in SEO and online presence.
[00:23:00] – Pitfalls to avoid when setting up your Google Business Profile.
Key Takeaways:
1. The Power of Local SEO – Isaac explains how businesses can drastically improve their online visibility through platforms like Google Maps and Yelp by focusing on local SEO. This can often be a more cost-effective approach than traditional website SEO.
2. Systems Create Freedom – By automating key processes, business owners can save time and focus on scaling their business. Isaac shares how his focus on building systems helped LocalFi thrive.
3. AI and the Future of SEO – Isaac emphasises the growing role of AI in content creation and SEO. He shares actionable insights on how to use AI effectively without compromising content quality.
4. Common Pitfalls to Avoid – Businesses should avoid issues like listing incorrect addresses and using poor-quality photos on Google Business Profiles, which can hurt their rankings.
Links and Resources:
By tuning into this episode, you’ll gain insights into the importance of local SEO, how to build efficient business systems, and the future trends shaping local marketing. Whether you're a brick-and-mortar business owner or just getting started, Isaac’s strategies offer invaluable guidance to elevate your business.
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Have a question or want to suggest a topic? Email us at hello@leemidlane.com.
Special Thanks:
Special thanks to all our listeners joining us for this journey. Your engagement and feedback fuel our mission to empower each business owner to succeed.
Stay tuned for more in-depth discussions, expert interviews, and actionable advice tailored for bricks and mortar entrepreneurs. Let's build strong foundations and thriving businesses together!
